CX INSIGHTS

Stories, trends, announcements, and thought leadership for customer and workplace experience

The Next Step In Enterprise Digital Transformation: Smart Campus

Why Merging Physical Spaces and Digital Tech is a Winning Strategy


( read )

Tags: Blog, Content, Digitization, Innovation, Integrated Tech, Social, Thought Leadership,

Niche Digital Communities Are The Way Of The Future

Because Of The Benefits They Provide, Specialized Online Communities and Brand Communities Have Begun To Overtake Traditional Platforms


( read )

Tags: Communities, Content, Digitization, Innovation, Integrated Tech, Trends

Aruba ATM 2018 Powered by the Next Generation of Event Tech: The CXApp

How Do You Deliver On-Point Customer Experience to More than 3,100 Attendees at a Major Event? The CXApp, that’s How.


( read )

Tags: Blog, Events, Features, Integrated Tech, Location Services

Obstacles to Great Digital Customer Experience
While a Subset of CX, Digital Customer Experience is Just as Tricky to Master

( read )

Tags: CX, Digitization, Features, Infographic, Integrated Tech

In a Connected World, Kindness Leads to Business Success

How Being a “Kind Business” Drives Customer Experience and Employee Engagement


( read )

Tags: Blog, Communities, CX, Digitization, Employee Engagement, Integrated Tech

Smart Workplace Tech Powers the Office of the Future

Engage with your customers, employees, and visitors on a whole new level with location-aware, contextual on-site experiences.


( read )

Tags: Features, Integrated Tech, Mobility, Video, Campus, Location Services

Listen Closely: The Growing Popularity of Audio Content

The Growing Popularity of Audio Content


( read )

Tags: Features, Infographic, Integrated Tech, Mobility

Don’t Call it a Comeback: The Rise of Audio Content and Podcasts

Experiment With Different Media For Your Branded Content


( read )

Tags: Blog, Content, CX, Integrated Tech, Thought Leadership, Trends

A Sneak Peek Inside the HPE EBC with Esteban Obando

The award-winning HPE Executive Briefing Center in Palo Alto creates a high-touch space for senior HPE executives and IT professionals to connect and collaborate with...


( read )

Tags: Features, Integrated Tech, Meetings, Mobility, Video

Disrupting the Status Quo: Event Tech for the Modern, Mobile Attendee

Corporate events and industry events are not going away… anytime soon. In the US, 1.9 million meetings occurred in 2016, with 251 million meeting participants. When it...


( read )

Tags: Digitization, Events, Features, Infographic, Integrated Tech, Mobility

Metrics or Bust: The Business Insights You’ll Need Most To Improve CX

The Value Of Data For the Customer Experience Journey


( read )

Tags: Blog, CX, Data, Integrated Tech, Mobility, Trends

Community Spotlight: A Mobile Ecosystem for Partner Engagement

Communities are all about creating an ecosystem. The audience can differ, but the goal is the same, to be a source where members can go to engage, connect, and learn. 


( read )

Tags: Case Study, Communities, Features, Integrated Tech, Mobility

Five Mobile Features That Help Event Apps Stand Above the Competition

 Event Tech to Sharpen Your Competitive Edge


( read )

Tags: Blog, CX, Events, Features, Integrated Tech, Mobility, Thought Leadership

Firework Ideas To Ignite Your EBC

First impressions are everything. When a prospective customer comes to your Executive Briefing Center for their firsthand look at your products, solutions, and...


( read )

Tags: Digital Signage, Infographic, Integrated Tech, Meetings

Community Spotlight: The CXApp Is The Place to Express Yourself

Forbes calls 2018 “the year of the Employee Experience,” and for good reason. With the transition to all things mobile, the competition for motivated, skilled talent in...


( read )

Tags: Case Study, Communities, Content, Data, Features, Integrated Tech, Mobility,

Embracing Peer to Peer Messaging

The Business Benefits of Messaging and Notifications


( read )

Tags: Communities, Digitization, Features, Infographic, Integrated Tech, Mobility, Social

Feature Spotlight: SMS Invites

Find Out How the CXApp Boosts Your Communications With SMS!


( read )

Tags: Features, Integrated Tech, Meetings, Mobility, Social, Tutorial

Easy On-boarding with the CXApp

As technology has become more advanced, with numerous new devices and platforms to choose from each year, so has our accessibility. As consumers, we all have our heads...


( read )

Tags: CX, Digitization, Infographic, Integrated Tech, Mobility, Trends

The CXApp served as the mobile app platform for Aruba's latest event, the Atmosphere 2018 convention, held at the Mandalay Bay in Las Vegas. Here, over 3,100 peers in...


( read )

Tags: Communities, Events, Features, Integrated Tech, Mobility, Video

From Rolodex to Robots: Why Automation Matters In the Modern EBC

 The Evolution of the EBC Experience


( read )

Tags: Blog, Innovation, Integrated Tech, Meetings, Trends

Event Spotlight: Santa Clara, Here We Come!

From San Jose (with Adobe, eBay, and the Tech Museum of Innovation), across to Cupertino (with the new Apple campus launching this year), up to Mountain View (the land...


( read )

Tags: Case Study, Communities, Events, Integrated Tech, Mobility, Social

Evolving the EBC: How AI and Machine Learning Can Make a Difference

Technology Advancements in the Executive Briefing Center


( read )

Tags: Blog, Digitization, Innovation, Integrated Tech, Meetings

Workplace Persona: Sales Director (by The CXApp)

A Day In the Life of John B. Selling, Sales Director


( read )

Tags: Features, Integrated Tech, Meetings, Tutorial

The Modern EBC: A Vast “Sea” of Opportunities

At this year’s ABPM (Association of Briefing Program Managers) Spring Conference, the running theme is all about growth and broadening your horizons in the briefing...


( read )

Tags: Blog, Communities, Innovation, Integrated Tech, Meetings, Mobility

Event Spotlight: Vegas, Take 2

Some may say “what happens in Vegas, stays in Vegas,” but, sometimes, rules are meant to be broken. This is one of those times.


( read )

Tags: Case Study, Digitization, Events, Features, Integrated Tech, Mobility

The Trends Shaping Customer Experience

It’s time to accept the inevitable. Your customers now hold the power to make or break your business. Their expectations are increasing in proportion to the rapid pace...


( read )

Tags: CX, Digitization, Infographic, Innovation, Integrated Tech, Mobility, Thought Leadership,

Kick Starting a Mobile-First Community

Research by the Gallup Organization tells us that 70% of employees are actively disengaged. As we now know, the average person has an attention span of eight seconds,...


( read )

Tags: Communities, Content, CX, Infographic, Integrated Tech, Mobility, Social,

Ideas for Launching a Mobile Engagement Campaign: Chapter 1 Beaconing

The First Part of Our Mobile Engagement Campaign Series Explains Location Services


( read )

Tags: Blog, Digitization, Features, Innovation, Integrated Tech, Mobility

Business Persona: Account Manager (by The CXApp)

Account Manager and Customer Experience: Mobile touchpoints that drive a cohesive journey

36% of Strategic Account Managers attribute lack of effectiveness to “lack of...


( read )

Tags: Digitization, Features, Integrated Tech, Mobility, Tutorial

Business Persona: Customer Experience (by The CXApp)

What the future of work looks like for customers using a mobile app as part of their customer journey.


( read )

Tags: CX, Digitization, Features, Integrated Tech, Tutorial

5 Tips for Combatting Mobile App Attrition

Since 2010, mobile-first web design and standards have taken hold and grown considerably year after year to be what they are today. At that time, Google’s CEO Eric...


( read )

Tags: Blog, Communities, Data, Digitization, Features, Integrated Tech

2018: Digital Communities Will Drive Business

With each new year, we have a symbolic ‘fresh start,’ a chance for ‘a new beginning’ so to speak. Many of us set resolutions to improve or change our habits and...


( read )

Tags: Communities, Digitization, Features, Infographic, Integrated Tech, Social, Thought Leadership

Big data and modern technology for the workplace of the future

With each generation comes a remapping of the workplace or the modernization of business. Gen X’ers, for example, were known for their work ethic, fighting the good...


( read )

Tags: Blog, CX, Data, Digitization, Innovation, Integrated Tech, Social,

2018: Top Briefing Trends
December 7, 2017

2018: Top Briefing Trends

The speed of innovation is rapidly increasing. In 2018, it’s important for enterprises to run a flexible and scalable briefing program that engages with clients through...


( read )

Tags: Infographic, Innovation, Integrated Tech, Meetings

2018: The Year of Smart Events
November 16, 2017

2018: The Year of Smart Events

As 2017 comes to a close, most of us are focusing on finishing up last minute projects and ending the year on a strong note. This is the time we look forward to the...


( read )

Tags: Digitization, Events, Infographic, Integrated Tech

The Emergence of Indoor Mapping for the Enterprise

You’re new to a city or location for the first time, so there’s this looming and scary prospect that you might get lost. Maybe you’ll miss a meeting because you’re stuck...


( read )

Tags: Blog, Events, Features, Integrated Tech, Meetings

Proximity Marketing: Brainstorming Use Cases

Welcome to the Age of Interactive, Location-Aware Tech


( read )

Tags: Blog, Features, Integrated Tech, Meetings, Campus

Subscribe Today!

Your finger on the pulse of digital transformation and experience

CX Insights