The CXApp Insider's Scoop

Posts tagged Meetings

Don’t Spook Your Event Attendees

Five Best and Worst CX Practices

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October 31, 2018

HPE and the Transformed Executive Briefing Center Experience

Top Palo Alto EBC Manager Shows the CXApp at Work

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October 26, 2018

Why Content Matters for Customer Experience in the EBC

Without a Well-Maintained Content Library You Can’t Hope to Compete in Today’s Content-Centric World

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October 23, 2018

Mobile is the Cornerstone of the Modern Customer Experience

Executive briefing centers are designed to bring together the right people, in the right room to propel the customer lifecycle forward at any stage..

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September 18, 2018

A Sneak Peek Inside the HPE EBC with Esteban Obando

The award-winning HPE Executive Briefing Center in Palo Alto creates a high-touch space for senior HPE executives and IT professionals to connect and.

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August 30, 2018

When Business Operates At Hyper-Speed, You Need Real-Time Mobile Solutions To Keep Up with Your Customers

Mobile can inherently accomplish many things that static or desktop channels cannot. It is an essential platform for engagement that no business should.

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August 28, 2018

EBC Spotlight: Where Customers Are a Passion and a Priority

When customers are your passion and priority, you craft all of the sensory experiences to impress and delight them. What you see, how you're treated,.

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July 12, 2018

Mobile Notifications: The Driver for Modern Communications

Communication, as a whole, is an incredibly powerful and necessary process for any business operation. It drives relationships internally and.

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July 10, 2018

Firework Ideas To Ignite Your EBC

First impressions are everything. When a prospective customer comes to your Executive Briefing Center for their firsthand look at your products,.

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July 5, 2018

Building Leverage: Tapping C-Suite Executives as Subject Matter Experts

Perhaps one of the most significant B2B marketing challenges any team or brand faces is the act of integrating C-Suite executives and upper management.

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June 19, 2018

Hyperlocation In the Enterprise: Syncing the Place of Your Data

In the EBC or during public events it’s important to know where your customers are, both physically and digitally. Physically, it’s about knowing their.

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June 13, 2018

Persona Spotlight: Event Director

What: Directors and event teams are responsible for building a living, breathing brand experience for customers, partners, employees and other.

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May 31, 2018

Compliance: CXApp & GDPR

Designed to safeguard an individual’s data, the new GDPR (General Data Protection Regulation) policy has certainly made headlines... and hit your inboxes..

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May 29, 2018

Feature Spotlight: SMS Invites

What: SMS invites are a quick, efficient, and simple way to get your customers, event attendees, users into your mobile experience. You can simply send.

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May 17, 2018

Your Guide to Sales Enablement: Following the Lead

Your customers are still on site, but preparing to leave for the day. It’s been a long itinerary of meetings, presentations, and info dumps. You know.

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May 1, 2018

Cross-Functional is the New Sales Channel

The bottom line for any organization is ‘closing sales’. Traditionally sales teams and marketing groups tend to own the ‘sales’ process. However, now.

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April 26, 2018

From Rolodex to Robots: Why Automation Matters In the Modern EBC

We’ve explored many times—and at great length—how the digital transformation of the modern world is slowly but surely transforming the enterprise.

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April 24, 2018

Evolving the EBC: How AI and Machine Learning Can Make a Difference

One of the growing trends in the modern business world is the widespread use of AI (artificial intelligence) and ML (machine learning) to improve.

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April 17, 2018

Persona Spotlight: Sales Director

What: Sales Directors and sales teams are involved in the start of every customer relationship. They are integral in sourcing, creating, and sustaining.

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April 12, 2018

The Modern EBC: A Vast “Sea” of Opportunities

At this year’s ABPM (Association of Briefing Program Managers) Spring Conference, the running theme is all about growth and broadening your horizons in.

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April 10, 2018

EBC On-the-Go

Executive Briefing Centers are traditionally stationed in the headquarters of a company or for global organizations across half a dozen primary.

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February 13, 2018

Persona Spotlight: Executive

What: Executives and C-Level discussion leaders are an integral role in the corporate briefing programs as they look to invest in tools that are.

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December 14, 2017

2018: Top Briefing Trends

The speed of innovation is rapidly increasing. In 2018, it’s important for enterprises to run a flexible and scalable briefing program that engages.

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December 7, 2017

The Emergence of Indoor Mapping for the Enterprise

You’re new to a city or location for the first time, so there’s this looming and scary prospect that you might get lost. Maybe you’ll miss a meeting.

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September 26, 2017

Customer Profiles and Why They Matter

As an executive, sales professional, or member of a large team you know how important it is to do your homework. More specifically, you need a full view.

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August 15, 2017

Proximity Marketing: Brainstorming Use Cases

Now that you understand what proximity marketing is and what it can do, we thought it would be a very good idea to explore some creative use cases..

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August 10, 2017

Components of a Successful Event or Meeting Build-Out

Every event, meeting, agenda is unique and specific to your customers, partners, topic, industry, vertical, so on and so on. Regardless of what you're.

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June 15, 2017

How to Leverage Your Mobile App As A Corporate Asset

Admit it or not, as a business you one of your primary goals is to boost your revenue stream. There are many ways to do this, including - but not.

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June 13, 2017

Event and Meeting Check-In Made Easy

Registering for and checking into an event can be cumbersome or difficult. The excitement you have for an event can be overshadowed by waiting in long.

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April 25, 2017

Spring Cleaning Your Event/Meeting Program

Work from the top to the bottom to carry out clutter, polish, and revive drab "drapes" to invigorate your program for the rest of the year to come. 

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March 30, 2017