What the future of work looks like for customers using a mobile app as part of their customer journey.
Customers: Looking for real-time, mobile-first customer journey touchpoints
By 2020, customer experience will overtake price and product as the key brand differentiator.
What: Customers are the lifeblood of any organization. When it comes to nurturing relationships and creating new ones, customer experience outweighs other factors. Customers want to feel well-taken care of and that they are part of the experience you are trying to create around your product, brand, and company.
Why: Mobile-first customer experience touchpoints lay the foundation for effortless engagement. Offering a digital solution for maintaining these customer relationships and having a central hub for setting expectations, having open communication, and creating perpetual engagement will foster ongoing touchpoints.