CX INSIGHTS

Stories, trends, announcements, and thought leadership for customer and workplace experience

Business Persona: Chief Marketing Officer (by The CXApp)

How Carrie A. Vision Uses the CXApp


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Tags: CX, Features, Mobility, Tutorial

Want to Build Positive Customer Experience? Start with Your Employees

Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business. It is what directly influences the...


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Tags: Blog, Communities, CX, Employee Engagement, Mobility

Disrupting the Status Quo: Event Tech for the Modern, Mobile Attendee

Corporate events and industry events are not going away… anytime soon. In the US, 1.9 million meetings occurred in 2016, with 251 million meeting participants. When it...


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Tags: Digitization, Events, Features, Infographic, Integrated Tech, Mobility

Metrics or Bust: The Business Insights You’ll Need Most To Improve CX

The Value Of Data For the Customer Experience Journey


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Tags: Blog, CX, Data, Integrated Tech, Mobility, Trends

Community Spotlight: A Mobile Ecosystem for Partner Engagement

Communities are all about creating an ecosystem. The audience can differ, but the goal is the same, to be a source where members can go to engage, connect, and learn. 


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Tags: Case Study, Communities, Features, Integrated Tech, Mobility

Top Five Mobile-Powered CX Touchpoints In Business Right Now

It doesn’t matter what market you serve, customers from all walks of life demand a responsive, seamless digital experience and they want it as soon as possible — like...


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Tags: Blog, CX, Digitization, Mobility, Thought Leadership, Trends

Event Persona: The Attendee Experience (by The CXApp)

What the future of work looks like for event attendees using a mobile app as part of their overall event journey before, during, and after. 


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Tags: CX, Events, Features, Mobility, Tutorial

Five Mobile Features That Help Event Apps Stand Above the Competition

 Event Tech to Sharpen Your Competitive Edge


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Tags: Blog, CX, Events, Features, Integrated Tech, Mobility, Thought Leadership

Top 5 Reasons Mobile Apps Power the Re-Emergence of Online Communities

Online, mobile-friendly communities are thriving rapidly in today’s digitized landscape.


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Tags: Blog, Communities, Content, CX, Mobility, Thought Leadership

Community Spotlight: Sales Teams Get Connected with the CXApp

The Power of Mobile Technology for Sales


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Tags: Case Study, Communities, Features, Mobility

Building Leverage: Tapping CSuite Executives as Subject Matter Experts

Perhaps one of the most significant B2B marketing challenges any team or brand faces is the act of integrating C-Suite executives and upper management.


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Tags: Blog, Meetings, Mobility, Thought Leadership

Expand Your Audience in a Mobile-Minute

More and more, audiences find their news or content consumption needs on social networks. This can be attributed to the massive networks of like-minded individuals ...


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Tags: Communities, Content, Infographic, Mobility, Social

Community Spotlight: The CXApp Is The Place to Express Yourself

Forbes calls 2018 “the year of the Employee Experience,” and for good reason. With the transition to all things mobile, the competition for motivated, skilled talent in...


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Tags: Case Study, Communities, Content, Data, Features, Integrated Tech, Mobility,

Designed to safeguard an individual’s data, the new GDPR (General Data Protection Regulation) policy has certainly made headlines... and hit your inboxes. In effect as...


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Tags: Blog, Communities, Data, Digitization, Events, Meetings, Mobility,

Embracing Peer to Peer Messaging

The Business Benefits of Messaging and Notifications


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Tags: Communities, Digitization, Features, Infographic, Integrated Tech, Mobility, Social

Optimizing Your Outreach: Exploring New Content Types

It doesn’t matter what you provide for your customers, the supply must remain consistent or you won’t see repeat business, engagement, and support. Take Apple, for...


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Tags: Blog, Communities, Content, CX, Mobility, Thought Leadership

Feature Spotlight: SMS Invites

Find Out How the CXApp Boosts Your Communications With SMS!


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Tags: Features, Integrated Tech, Meetings, Mobility, Social, Tutorial

Easy On-boarding with the CXApp

As technology has become more advanced, with numerous new devices and platforms to choose from each year, so has our accessibility. As consumers, we all have our heads...


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Tags: CX, Digitization, Infographic, Integrated Tech, Mobility, Trends

The Value of Incorporating User Interactivity: Polls and More

Engagement is the core focus of any customer-centric business initiative. That’s true whether your focus is on mobile and modern platforms or traditional...


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Tags: Blog, Communities, Content, Features, Mobility

The CXApp served as the mobile app platform for Aruba's latest event, the Atmosphere 2018 convention, held at the Mandalay Bay in Las Vegas. Here, over 3,100 peers in...


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Tags: Communities, Events, Features, Integrated Tech, Mobility, Video

Your Guide to Sales Enablement: Following the Lead

The Power of Following Up with Customers in the EBC and Beyond


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Tags: Blog, Features, Meetings, Mobility, Social

Event Spotlight: Santa Clara, Here We Come!

From San Jose (with Adobe, eBay, and the Tech Museum of Innovation), across to Cupertino (with the new Apple campus launching this year), up to Mountain View (the land...


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Tags: Case Study, Communities, Events, Integrated Tech, Mobility, Social

The Modern EBC: A Vast “Sea” of Opportunities

At this year’s ABPM (Association of Briefing Program Managers) Spring Conference, the running theme is all about growth and broadening your horizons in the briefing...


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Tags: Blog, Communities, Innovation, Integrated Tech, Meetings, Mobility

Event Spotlight: Vegas, Take 2

Some may say “what happens in Vegas, stays in Vegas,” but, sometimes, rules are meant to be broken. This is one of those times.


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Tags: Case Study, Digitization, Events, Features, Integrated Tech, Mobility

The Trends Shaping Customer Experience

It’s time to accept the inevitable. Your customers now hold the power to make or break your business. Their expectations are increasing in proportion to the rapid pace...


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Tags: CX, Digitization, Infographic, Innovation, Integrated Tech, Mobility, Thought Leadership,

Ideas for Launching a Mobile Engagement Campaign: Chapter 2 AR

Off the cusp of our recent publication—if you haven’t already read part one, you can do so here — we’re moving on to talk about one of the most versatile and...


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Tags: Blog, Digitization, Innovation, Mobility

Kick Starting a Mobile-First Community

Research by the Gallup Organization tells us that 70% of employees are actively disengaged. As we now know, the average person has an attention span of eight seconds,...


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Tags: Communities, Content, CX, Infographic, Integrated Tech, Mobility, Social,

Ideas for Launching a Mobile Engagement Campaign: Chapter 1 Beaconing

The First Part of Our Mobile Engagement Campaign Series Explains Location Services


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Tags: Blog, Digitization, Features, Innovation, Integrated Tech, Mobility

Business Persona: Account Manager (by The CXApp)

Account Manager and Customer Experience: Mobile touchpoints that drive a cohesive journey

36% of Strategic Account Managers attribute lack of effectiveness to “lack of...


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Tags: Digitization, Features, Integrated Tech, Mobility, Tutorial

Notifications and the Red Dot Phenomenon

Deploy Mobile Notifications to Increase App Loyalty


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Tags: Blog, Digitization, Features, Mobility

Mobile App KPI's to Keep Top of Mind

Tips for Evaluating Mobile App Performance


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Tags: Data, Infographic, Mobility, Trends

Stats to Support Your Mobile Mindset Case In the Enterprise

Investing in a SaaS product or mobile app in the workplace can take some convincing. Then there's a matter of whether you buy it or build in-house. But we believe mobile...


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Tags: Digitization, Infographic, Mobility

App Development In A Mobile World

Apps are the future. From strategy, to design, to development, it's work worth doing.


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Tags: Blog, Mobility, Thought Leadership

Single Sign-On Expedites Mobile App On-boarding for Enterprises

SSO or single sign-on is an access control method that allows users to participate on a variety of platforms using a single profile or account. It’s possible thanks to a...


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Tags: Blog, Features, Mobility, Thought Leadership

Mobile App Touchpoints for the Buyer Journey

More and more, the customer journey is happening on mobile devices. Through this channel, customers will always have instant access to a web of product search and...


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Tags: CX, Infographic, Mobility

They Want It All, They Want It Now: A Mobile Mindset for Your Business

How a Mobile Mindset Helps Customer Experience


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Tags: Blog, CX, Digitization, Mobility, Thought Leadership

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