Mobile news is now just as important inside the home as outside with almost half of smartphone users accessing in bed or at home compared to during commute hours.
As with mobile news aggregators for worldly and public news, it's just as important for your customers to stay connected on industry, brand, and product related information. But it's not just about aggregating your news for users in a mobile app, it's now more about how you deliver the news and what your users can do with it.
News feeds are becoming increasingly sophisticated, paving the way for personalized, customizable 'snackable moments' that speak to and interact with in-app features for a more targeted user experience.
Content can be as varied as your imagination. From blogs, to multi-media, podcasts, user generated and more... the channel for your news distribution is just as important as the message itself. If your news isn't easily consumable, you're doing yourself a disservice.
A Better Way To Do In-App News
Let's explore the patterns that are shaping the digital news realm and creating more immersive customer journeys when it comes to you mobile customer experience program.
