More and more, audiences find their news or content consumption needs on social networks. This can be attributed to the massive networks of like-minded individuals syndicating content and sharing stories and AI influences that use algorithms to surface trending topics.
But also, this sway in consumption can be extracted to the fact that social is, in essence, a form of community. Social streams are also becoming more strategic and business-relevant.
So, when you're thinking about how to structure your community or event or even customer experience approach in the enterprise, it makes sense to arm the journey with a content engine. We believe that as technology providers, creating an anytime, anywhere approach to content consumption will guide your users or audiences at each stage of their journey.
Let's look at some of the why's: