Event Spotlight: Santa Clara, Here We Come!

By The CX App

From San Jose (with Adobe, eBay, and the Tech Museum of Innovation),  across to Cupertino (with the new Apple campus launching this year), up to Mountain View (the land of Google) and Palo Alto (where startups thrive), and back down to Santa Clara (with Cisco, Aruba, Palo Alto Networks, and more...) there's a reason the cities and towns of the county of Santa Clara are the genetic makeup of Silicon Valley. 

 Home to the headquarters of several high-tech companies is where the ABPM (Association of Briefing Program Managers) Annual Spring Conference found it's temporary 'home' for a 3-day educational members convention.

Stationed at the Hyatt Regency in Santa Clara, the CXApp mobile app platform served as the central communications hub for over 300 attendees both 'out-of-towners' and locals alike with instant access to the agenda, breakout sessions, speaker bios, transportation and logistics to make their overall event experience seamless. 

ABPM attendees thrived in the educational environment absorbing insights, solutions, and trends from other members and thought leaders. New this year, the ABPM group launched the MyABPM community in the app to help keep members connected in between events in the spring and the fall with peer to peer messaging, relevant content, and meaningful conversations. 

In the land of tech, innovation, and creativity, ABPM found itself right at home. "Creativity is just connecting things." -Steve Jobs

Tags: Case Study, Communities, Events, Integrated Tech, Mobility, Social

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