Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (Kapost).
When it comes to thinking about the different channels you have available for reaching your customers, creating awareness, and getting closer to loyalty, a content feed could be just the answer. If you're not already creating and publishing content as part of your company's strategy, now is the time to start. Content can support early stages by piquing interest, inspire customers by looking at ideas in a new way, or even sharing helpful information that enhances their experience as a potential or existing customer.
A consistent content stream of relevant and meaningful information (fun too!) can be easily accessible for on-the-go lifestyles that support the customer experience journey.