The best way to get to know your customers is to solicit feedback. Polls are short form, single question opportunities to take the pulse of the room. Poll results can help you better formulate a content strategy, upcoming events and promotions, or other interactions through in-app single click capabilities.
And, let's face it, whether the question is simple, silly, or thought-provoking, people just like to take them, and it takes no time at all. Align your polling strategy with pre, during, and post touchpoints to ensure you understand the ongoing customer journey.
Your programming methodologies just become that much richer.