The overall event, meeting, or briefing experience affects all the senses. What customers think, see, feel, and maybe even smell affects their overall satisfaction. Do you have the good coffee brewing? Is their fresh flowers at the reception? Whatever your 'little touches' may be... are you thinking of the 'big touches'?
Inherently, all 'places' have walls. Most walls have paintings, architecture or installations. But do your walls incorporate a digital, social, relevant component as part of your hardscaping facade?
Customer experience walls are a fun way to incorporate social feeds, fun hashtags, news, promos, and even integrated smart experiences in a large format to excite and delight your 'customers'.