We're staring down the barrel of a whole new world of event management.
Event experiences can be on-site, remote, or a combination of both. Hybrid events and attendee experiences are here to stay.
The best event technology offer a central hub for engagement that provides attendees a consistent experience no matter where they choose to participate from with provide pre, during, and post-event touchpoints that are synced across devices.
When it comes to event tech, choose an all-in-one solution that is flexible, scalable, and consistent from event to event, year after year.
Get started with these "Considerations for hybrid events: a new business reality"
⇒ Here's a helpful event tech checklist to get you started: So You Want New Event Tech?
With hybrid events, the attendee is taking the experience 'with them' wherever they go. That means they can access a virtual event platform or a mobile event app to facilitate their remote and/or in-person experience.
>> Here's a look at the future of events!
The most important thing you'll need to do is ensure that experience is the same.
See how our cloud-based platform streamlines the attendee experience
Targeted, concise, and contextual communications to both on-site and virtual attendees is a key element of delivering a successful hybrid event.
The types of communications we receive, how, and where we receive them are just as important as the message itself.
Top considerations for:
Need help crafting messages? Use this checklist:
How and where we consume information and content is also changing. There are live sessions, pre-recorded sessions, interactive Q&A, autonomous event journeys and more. Even if you record a live keynote session, attendees still should have the option to choose to tune in live or even watch/re-watch on-demand. It's all a part of changing event industry, where everything is simultaneously always-one and on-demand.
When it comes to your event content and programming, you'll need to be sure your content, collateral, partner opportunities, social capabilities, panelist sessions, group chats etc. can be viewed and/or participated with in a way that matches each attendees preferences.
Key elements to consider for in the moment and evergreen content include:
iWhile attendees prefer real-time, contextual information and access, they'll also want the convenience of viewing important content when is most convenient for them and even having the option to re-visit that content, which is why event platforms (virtual or app-based) need to provide opportunities for perpetual engagement and community building through their chosen event portal.
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When it comes to in-person experiences (and even some virtual ones) - interactive has always been a good way for grabbing attention. But now, we have to consider ways to make those interactions automated and/or touchless.
Digital engagement displays are a fun way to incorporate social feeds, popular hashtags, news and promos in a large format to excite and delight your guests.
Beacon or NFC-triggered experiences keep things contactless, where attendees can unlock special offers, content, or even reserve a charing station, meeting room etc.
Networking is huge contributor to in-person event success, using Find A Friend capabilities help connect attendees across large exhibition halls and convention centers.
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Learn About Other Technologies That Are Interactive
Location services refers to the family of unique features available thanks to bluetooth beacons. These include indoor mapping (think of it as GPS for your venue) and personalized, contextual communications.
Imagine guests receiving a welcome message greeting them by name the instant they arrive at the event. Such a notification may contain instructions for registration. Or, perhaps when a guest is near a particular convention center booth, a notification pops up on their smartphone enticing them to stop by. With this technology, it’s possible to build a truly interactive experience tailored to each guest.
>> See How Aruba Networks Brought Their Event to LifeCollecting data is necessary for building better events and staying ahead of the competition. But simply asking guests to fill out a survey at the end of your event isn’t enough.
A smart mobile app will collect information before, during, and after attendees are on-site. Then, the insights are distributed to your entire team - easily accessible in perpetuity.
Why Mobile Apps Should Collect Data Before, During, and After
Why A SaaS Model Helps Retain Data
Similarly, with virtual event platforms, you aggregate all of the datapoints around registrations, log-ins, engagement levels, popular content, sessions etc. - helping you make informed decisions for your next event around what works, what doesn't, and areas for improvement.
Our team will be happy to give you more information as you research different event tech solutions for your hybrid event programming.
"The right event technology makes a world of difference in the kind of customer experiences you can provide for hybrid events - where flexibility is currency."
Leon Papkoff, CEO The CXApp