Gamification Ideas to Boost Engagement

By Andrea Susman

In honor of National Scavenger Hunt Day, we thought we'd take a look at a few ideas, including scavenger hunts, that could gamify your mobile app initiatives.

Gamification strategies help incentive user, attendees, and members to immerse themselves into the event or meeting objective. The goal is to drive a desired behavior or outcome across a specific action or event.

For example, if your goal is to increase social awareness, you can reward or incentivize users to execute a specific action via social media networks like likes, shares, tweets, posts. If you're trying to drive visits to underserved areas on your event show floor or booth, you can set thresholds for visiting 'x' amount of places (like getting stamps on your passport). The best part is it's up to you, but enabled through powerful in-app activations!

So let's spark some creativity and get the competition going to put the fun back in business...

Tags: Events, Infographic, Social

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