July 26, 2019

The CXApp 2019: Q2 Release Notes

 

 

AUTO PUBLISH

BUILD EXCITEMENT IN A NEW WAY

The auto-publish feature allows Executive Briefing Programs to predetermine a standardized, global time prior to a briefing, when all meeting details are automatically pushed to the app and live for the customer.

 

 

 

 

NOTES

  • The ideal timeframe is 5 - 7 days prior to the briefing, giving customers a up to a full week to download the app, run through logistics, and even take pre-briefing surveys. 
  • Getting customers, stakeholders, partners into the app prior to the meeting increases engagement and adoption numbers.
  • This provides a standardized expectation not only for your customers, but also for internal program managers to consistently be using the app to manage the briefings on a regulated cadence.
  • Override and/or early publish capabilities - outside of the automated timing - are still capable via manual publishing within the CMS.

 

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SMS INVITES

ON-BOARD CUSTOMERS IN A SNAP

With SMS invites, you can quickly send a text message directly to your customer's cell phone with app information and a direct click-through to your EBC app.

 

 

 

 

NOTES

  • This is a new, innovative way to send mobile app invitations, especially for customers who have very full inboxes.
  • Typically we see higher app usage with 100% accuracy when invites are sent to customers providing an extra touchpoint to your regular pre-briefing email instructions.
  • An additional touchpoint is the CXApp registration kiosk (on tablet), that customers can fill out on their own, while onsite, to have the SMS invite sent to their mobile phone if they still do not have the app installed upon arrival.
SMS Invites

 

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MOBILE WEB

PROVIDE OMNI-CHANNEL TOUCHPOINTS

In addition to the mobile app experience, users can also access your briefing details and logistics via a mobile web browser. Users who access meeting information through his channel receive the same level of information as app users, but have a less personalized/contextual experience.

 

 

 

NOTES

  • This is a great option for customers who are reluctant to download an app or for programs/customers in industries with stricter download protocols (such as government and defense).

  • Accessing briefing details via mobile still provides an on-the-go experience and is a good on-boarding technique to provide a first-touch to transition to mobile app engagement. [Note: a mobile web experience is less personalized than mobile app, where the app is contextually smart on a per user basis]

     

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**For more information, please contact Darby Mason-Werner.