Table of Contents

Business Insights

Data Wins The Day

Good corporate communication entails effective information sharing and quick decision-making. It's the difference between an agile business who reaches the finish line first ... and everyone else. 

Achieving good communication is all about data management. Data should be well-organized and easily accessible. A big part of that means storing data in one place: a “hub” of communications. This hub is a digital space that both houses information and allows team members to collaborate and share ideas. 

The main benefit to improving corporate communication is getting more accurate and actionable insights. On its own, data is just a bunch of facts and figures. Buried within are solutions your business needs. 

By creating a hub of communications, you’ll be able to glean more crucial insights from your data, improving both internal operations and customer interactions.

Learn more here:

Metrics or Bust: The CX Insights You’ll Need Most to Succeed 

Social Mapping and Customer Awareness with a Mobile App 

How To Appeal To The Younger Generations In Your Organization

 Further reading on data management:

Mobile Experience Apps and the Prolific Data that Follows

Why Your Executive Briefing Center Needs A Well-Maintained Content Library

Employee Engagement (Internal)

Ensuring Your Team is Satisfied

Employees don't feel motivated when the work they do isn’t impactful or even useful. For instance, spending a few hours each day ‘doing email’ is notoriously frustrating for many. 

Good corporate communication helps keep employees satisfied by saving their time and effort. Choosing the right configuration of communications tools encourages collaboration and learning. Your team becomes more engaged when it is free to focus on higher-priority tasks. 

Here are resources on the connection between communication and employee engagement: 

How to Take Employee Experience to the Next Level

Playing Nice In the Enterprise with Cross-Functional Alignment

3 Tips for Boosting Employee Engagement

Digital Natives and Customer Experience

Get Real Insights From This Case Study: Sales Enablement Teams

Customer Retention (External)

Connect To Your Audience

Most businesses now have a digital brand community: an online space where followers can connect directly to the company and to each other. 

While your digital brand community offers an avenue for customer acquisition, customer retention is equally important. Your communication savvy colors the impressions customers will form of your business over time. First and foremost, do not make it challenging for them to reach you. Depending on the demographic you serve, your communication tools should align with the channel most convenient to the customer.

Suggested reading:

The Art of the Customer Meeting

A CX Journey Through Time

Building an Autonomous Customer Journey

Winning CX: The Relationship Between a Business and Its Customers

Learn Why Building Positive Customer Experience Starts From the Inside - Out

Business Savvy: Digital Customer Experience

Customer Experience: Millennial and Gen Z Expectations

Communication Technology

You've Got Options

Nowadays, there are a lot more communications options for businesses to make use of: chat bots, video calls, instant messaging, mobile app notifications, social media and more. There’s no longer any excuse for being out of touch with customers. 

Of the aforementioned tools, mobile stand out. This technology is one of the most powerful new ways for companies to engage their audience. Leveraging this tool allows you to create personalized interactions on a grand scale. 

Communication tech insights: 

The Slow Decline of PC Intranets and The Rise of Mobile First

Mobile Messaging Conversations Are the New Standard

6 Tips for Sending Notifications

Social Media Communication

Listen Carefully

When it comes to social media, listening is the highest priority. Valuable feedback fresh from your audience has to find its way back to your team, so you can develop new strategies. 

Niche digital spaces provide one of the best ways to hear the voice of the customer. In fact, many companies are creating their own social platforms, which serve as ultimate all-in-one-place brand communities. This is an excellent strategy for consolidating corporate communications. 

Read about social media and digital brand communities:

Learn About Social Amplification and the Multiplier Effect

Why Niche Digital Communities Are The Way Of The Future

Factoring Gen Z Into the Mobile Enterprise Equation

Discover Streaming News Tactics for Your Business

Thought Leadership

You're The Expert

Your communication tools disseminate thought leadership content, which creates audience engagement, which is in turn fed back into your corporate communications strategy.

This process is self-reinforcing, bringing more success with each turn. 

Some useful tips: 

How to Leverage Your Mobile App As A Corporate Asset

Create Superstar Content Channels and Win Fans

Content Engagement Strategies for the Modern Consumer

Check out these examples of companies that communicate well:

Ten Companies With Outstanding Online Newsrooms

Interested in Amplifying Your Corporate Communication?

We Can Help!

Fill out the form to schedule a free consultation with the CXApp team. 

"Effective communication is at the heart of customer experience. Thanks to mobile technology, corporate communication can now be faster and more impactful than ever before."
Leon Papkoff, CXApp CEO

Leon Papkoff, CEO The CXApp