January 8, 2019

What Mobile Event Technologies Will Reign Supreme In 2019?

These Are The Top Event Planning Technologies And Solutions That Will Play A Significant Role In The Event Industry Throughout 2019

 

2019 has arrived and you have to look ahead and decide which strategies to pursue.

 

As each year brings new technological developments, it can be difficult for event managers to decide what’s really necessary for meeting customer expectations. How do you sort through all the options? That’s why we curated a list of must-have event tech categories, complete with examples of suppliers.

 

"'Mobile-first' is a mindset. The idea is to be as user-friendly as possible, meeting your customers on their preferred channel. @TheCXApp"


Must-Have Event Tech for 2019

Here are some of the most promising technology categories:

 

Registration

Registration technology helps streamline the entire check-in process during an event or conference, cutting down on unnecessary steps. Attendees can check-in remotely via mobile, check attendance times and schedules, and even gain access to hotel rooms in select venues.

 

  • Eventbrite: run, promote and track your event from the Eventbrite app, easily setting up an attractive web page with built-in payment processing

  • Cvent: create custom event websites and registration pages with no coding experience

  • Eventzilla: all-in-one event registration and management platform that also features reporting and survey capabilities

 

Digital Signage and Social Media Walls

Digital signage and interactive kiosks are conventional signage with a twist that bring the event experience into the modern age. Content can be projected and displayed on a variety of surfaces for increased engagement and brand awareness.

 

Social media walls, for example, are dedicated to offering real-time feedback and communications as tied to a particular topic, trending tag, or event. Events that prominently feature social media walls tend to produce more engagement and encourage user-generated content.

 

  • Visix: digital signage software that allows you to easily create custom designs

  • MVIX: software solution for digital signs, video walls and interactive kiosks

  • Enplug: scalable digital signage software

  • Tag Board: automatically selects favorable social media posts about your company and displays for live broadcast, venue screens, web and mobile platforms

 

Location Services

Location services is infiltrating several industries in a good way! The power of maps outdoors has broken the barriers and gone inside. Location service and indoor mapping technology brings events to life by not only showing attendees where they are, but also helping them navigate unfamiliar territory and get to where they want to be.

 

Additionally, while near a beacon, users can receive valuable, geographically contextual content such as ads, promotions, access to unique experiences and more. Location services provide a way for event planners to create more personalized and interactive experiences, even if they’re servicing thousands of guests at a time.

 

  • Aruba: Aruba’s location services allow for indoor positioning and step-by-step guidance to points of interest and people

  • Indoo.rs: accurate real-time indoor positioning system

  • Estimote: software platform that allows for people and assets to be located programmatically in order to create personalized experiences at scale

 

Smart Badges and RFID

“Smart cards” and the resulting reader technologies use mobile NFC so users can be given instant access to a location based on different clearance levels.

 

This adds convenience to the user experience, but it also opens up new opportunities for event planners and venue owners. Subscription-based access to certain areas of a venue now makes more sense, with automatic or mobile authentication available to those who pay their dues.

 

  • CardLogix: provide smart card development kits

  • Universal Smart Cards: smart card and smart card reader vendor that also provides consultancy services

  • Gemalto: primarily a digital identity and data protection tech provider that offers cards and card readers among other solutions

 

Event tech trends

Projection Mapping

Projection mapping solutions allows both vendors and event planners alike to enhance experiences with digital projections using a variety of lighting and surface techniques. The overall sensory experience is certainly a part of the entire event attendee journey.

 

For instance, event planners can create a 3D interactive display right in the middle of a booth. Incorporating mobile makes the experience even better  — which many projection mapping technologies offer by default.

 

  • Lumitrix: plug-and-play outdoor projection and decoration system with a projection control app

  • World Stage: audio, video and lightning tech experts offering video projection and LED video walls

  • Knownsense Studios: a design company with expertise in 3D projection mapping, virtual reality, augmented reality, holograms and animation

 

Mobile Applications and Mobile-First

Why mobile-first? At the end of 2018, 52.2% of all global web traffic was dedicated to mobile devices. This doesn’t account for mobile app usage, which is where 90% of consumers spend their time. The one constant between last year and years past is that mobile adoption and mobile internet traffic continues to rise. That is amazing considering how many people already own a smartphone; you’d think the numbers would start to plateau, yet that’s not the case.

 

“Mobile-first” is a mindset. The idea is to be as user-friendly as possible, meeting your customers on their preferred channel.

 

Well-placed charging stations, for example, encourage heavier use of mobile devices in a particular venue. Attendees know that even if their battery wears down, they can plug in for a quick charge when needed.

 

Event planners should consider new ways in which they can incorporate mobile-friendly technologies into their venues and events. TVs that allow mobile screencasting, bandwidth and signal boosters that improve wireless performance, or even proprietary mobile devices for certain booths or sections — these are all great ideas that service the “mobile-first” mindset.

 

#MobileApps