Businesses adapt to renewed focus on personal connections
As Millennials and members of Generation Z reach adulthood and enter the workforce, their preferences as both consumers and employees gain importance to businesses. These younger generations are characterized by their intuitive knowledge of technology – which is why they are also referred to as “digital natives”.Since digital natives have grown up using technology, it lacks the inherent allure of mystery it has for others; because of this, digital natives have more exacting expectations.
When it comes to online interactions, members of both Generation Z and the Millennial Generation are focusing on smaller, more personal networks. As a result, online communities are now shifting. Both Facebook and Instagram have announced significant changes that play to these preferences. Additionally, some business digital communities are offering smart features designed to nurture more meaningful interactions - and brand loyalty.
Here is what you need to know: