The 5 W’s of Smart Venues

By The CX App

The New Corporate Workplace Experience: All You Need to Know


Who. What. When. Where. Why. Let’s picture the full story of what it means to operate a campus that is smart and connected in the world hyper-digital interactions.


When it comes to large public venues and corporate campuses, the end goal is for companies to unify processes and digital systems in order to create a very strong, seamless brand experience. In other words, as a customer, you would be having one long “conversation” with a company, regardless of your physical location and preferred communication channel. In fact, your interactions with a brand would be “contextually-aware” based on who you are and where you are.


In terms of a smart corporate campus, that “contextually-aware” experience is best illustrated by getting a mobile notification describing the day’s menu just as you were walking by the cafeteria. Cool, right?


So, what are the components that make up a smart corporate campus? This infographic will give you a better idea of how it all comes together:


1The Makeup of a Smart Campus




Tags: CX, Digitization, Infographic, Employee Engagement, Mobility, Campus, Wayfinding

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