CX INSIGHTS

Stories, trends, announcements, and thought leadership for customer and workplace experience

Hyperlocation In the Enterprise: Syncing the Place of Your Data

In the EBC or during public events it’s important to know where your customers are, both physically and digitally. Physically, it’s about knowing their relative...


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Tags: Blog, Features, Innovation, Meetings, Campus

Designed to safeguard an individual’s data, the new GDPR (General Data Protection Regulation) policy has certainly made headlines... and hit your inboxes. In effect as...


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Tags: Blog, Communities, Data, Digitization, Events, Meetings, Mobility,

Feature Spotlight: SMS Invites

Find Out How the CXApp Boosts Your Communications With SMS!


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Tags: Features, Integrated Tech, Meetings, Mobility, Social, Tutorial

Your Guide to Sales Enablement: Following the Lead

The Power of Following Up with Customers in the EBC and Beyond


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Tags: Blog, Features, Meetings, Mobility, Social

Cross-Functional is the New Sales Channel

The Modern Approach to Sales Enablement


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Tags: CX, Digitization, Infographic, Meetings, Thought Leadership, Trends

From Rolodex to Robots: Why Automation Matters In the Modern EBC

 The Evolution of the EBC Experience


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Tags: Blog, Innovation, Integrated Tech, Meetings, Trends

Evolving the EBC: How AI and Machine Learning Can Make a Difference

Technology Advancements in the Executive Briefing Center


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Tags: Blog, Digitization, Innovation, Integrated Tech, Meetings

Workplace Persona: Sales Director (by The CXApp)

A Day In the Life of John B. Selling, Sales Director


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Tags: Features, Integrated Tech, Meetings, Tutorial

The Modern EBC: A Vast “Sea” of Opportunities

At this year’s ABPM (Association of Briefing Program Managers) Spring Conference, the running theme is all about growth and broadening your horizons in the briefing...


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Tags: Blog, Communities, Innovation, Integrated Tech, Meetings, Mobility

EBC On-the-Go and Mobile Customer Experience Programs

Bring personalized omni-channel experiences to your customer’s doorstep


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Tags: Blog, Digitization, Meetings

Business Persona: Executives, C-Suite, SME (by The CXApp)

How Robert Leads, Executive and Discussion Leader, Uses the CXApp for Success


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Tags: Features, Meetings, Tutorial

2018: Top Briefing Trends
December 7, 2017

2018: Top Briefing Trends

The speed of innovation is rapidly increasing. In 2018, it’s important for enterprises to run a flexible and scalable briefing program that engages with clients through...


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Tags: Infographic, Innovation, Integrated Tech, Meetings

Workplace Persona: EBC Manager, Briefing Programs (by The CXApp)

What the future of work looks like for executive briefing centers, briefing program managers and the customer experience journey.


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Tags: Digitization, Features, Meetings, Tutorial

The Emergence of Indoor Mapping for the Enterprise

You’re new to a city or location for the first time, so there’s this looming and scary prospect that you might get lost. Maybe you’ll miss a meeting because you’re stuck...


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Tags: Blog, Events, Features, Integrated Tech, Meetings

A FitBit For Your Customer Experience Program

On the surface, modern fitness trackers and related apps - like those that Fitbit offer - seem rather obvious. Marked as “smart” devices or wearable tech, they’re...


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Tags: Blog, Digitization, Meetings, Thought Leadership

Proximity Marketing: Brainstorming Use Cases

Welcome to the Age of Interactive, Location-Aware Tech


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Tags: Blog, Features, Integrated Tech, Meetings, Campus

ABPM: Our Journey with the CXApp

The CXApp is the leading provider of mobile event and community services for the Association of Briefing Program Managers (ABPM). 


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Tags: Events, Innovation, Meetings, Video

You’ve Got Your App… Now What? Chapter III : On-Boarding

So, at this point you’ve shared internal communications, designed an experiential launch party, increased cross-organizational awareness, and prepared yourself for a...


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Tags: Blog, CX, Meetings, Thought Leadership

You’ve Got Your App… Now What? Chapter II : Launch Party

The time has come to throw a strategic, mini launch party… and have some fun! In Chapter I, we discussed the importance of crafting your internal communications for...


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Tags: Blog, CX, Features, Meetings, Thought Leadership

You’ve Got Your App… Now What? Chapter I : Internal Communications

When introducing a new product or service it’s just as important that your own organization and team buy-in to the program as much as the customer, especially when it...


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Tags: Blog, CX, Features, Meetings, Thought Leadership

Components of a Successful Event or Meeting Build-Out

Every event, meeting, agenda is unique and specific to your customers, partners, topic, industry, vertical, so on and so on. Regardless of what you're building, there...


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Tags: Events, Features, Infographic, Meetings

How to Leverage Your Mobile App As A Corporate Asset

Creating Connections With Customers


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Tags: Blog, Communities, Events, Meetings, Thought Leadership

Have We Reached the Mobile-Only Fork In the Road?

Two roads diverged… One is mobile-first and the other is mobile only. Sorry, you have no choice, you simply cannot travel both. Which do you choose?


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Tags: Blog, Digitization, Meetings, Thought Leadership

Meeting and Event Check-In Made Easy

Registering for and checking into an event can be cumbersome or difficult. The excitement you have for an event can be overshadowed by waiting in long lines to receive...


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Tags: Blog, Events, Features, Meetings, Social

Customer Experience 360 : See What’s Happening In Their World

There are 360° in a full circle. When you identify a point on a circle, you can determine the relative angle. Each time you increase/decrease 1° you’re creating a new...


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Tags: Blog, Data, Integrated Tech, Meetings, Customer Insights

Spring Cleaning Your Event/Meeting Program

Work from the top to the bottom to carry out clutter, polish, and revive drab "drapes" to invigorate your program for the rest of the year to come. 


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Tags: CX, Events, Infographic, Meetings

The Marathon of a Good Briefing Program (Customer Experience Journey)

The theme at this year’s ABPM (Association of Briefing Program Managers) was that striving to be or becoming a world-class briefing program is like running a marathon....


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Tags: Blog, Meetings, Thought Leadership

The Always-On Power of Mobile Apps For Your Business

So it goes "a journey of a thousand miles begins with a single step". But where are you stepping to? If you're business objectives are to begin, continue, or re-imagine...


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Tags: Digitization, Features, Infographic, Meetings, Campus

Executive Buy-In: Getting to a Yes

Advocating for Digital Transformation


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Tags: Blog, Digitization, Meetings, Thought Leadership

A CXApp Persona Journey: Executives and the C-Suite

A day in the life series: Volume 3


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Tags: Digitization, Features, Meetings, Thought Leadership, Video

A CXApp Persona Journey: The Customer

A day in the life series: Volume 1


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Tags: Digitization, Features, Meetings, Thought Leadership, Video

From CES to Your Briefing Program: Innovative Ideas

CES is one of the biggest and most influential annual technology showcases, and the 2017 event did not disappoint. Advances in virtual reality, Internet of Things,...


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Tags: Blog, Innovation, Meetings

One App to Rule Them All: Managing the End-to-End Meeting Experience

It’s easy to think of a visit to an EBC as a series of interactions. Did the visitor receive a warm greeting upon arrival? Did they enjoy the first presentation; the...


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Tags: Blog, Innovation, Integrated Tech, Meetings

EBCs of the Future
December 6, 2016

EBCs of the Future

What Does the Next Generation Executive Briefing Center Look Like?


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Tags: Blog, Digitization, Innovation, Meetings

Satellite Briefings: The Next Big Move for EBCs

The Future of EBC Meetings


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Tags: Blog, Digitization, Innovation, Meetings

The Power of Polling Features for Events and Meetings

The Polls Are In, And You Win!


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Tags: Features, Integrated Tech, Meetings, Tutorial

Mobile Experience Apps and the Prolific Data that Follows

How Mobile Plays A Part In Your Data Management Strategy


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Tags: Blog, Data, Digitization, Meetings

New Magic. Beaconing Technology and the Sleight of Hand

No this is not misdirection. I am not going to saw you in half. I have nothing up my sleeve.  Ok, so what’s the gimmick? Beacons.


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Tags: Features, Integrated Tech, Meetings, Tutorial, Location Services

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