Applying Personalization Techniques To Improve CX
“Personalization” is a popular business buzzword these days. It refers to businesses tailoring the interactions they have with clients to each individual customer’s characteristics or preferences. It’s a difficult process that no one has yet fully mastered. Think of it as the ultimate test of how well you understand your customers.
Why is personalization important? Consider these stats:
- 74% of customers are frustrated when web content isn’t personalized to their needs
- Firms that exceed revenue goals have a dedicated budget for personalization 83% of the time
- 73% of marketers believe that personalization should be a greater priority in their organizations
Numbers don’t lie - this is a trend to pay attention to. Businesses are increasingly competing based on the quality of their customer experience, and good personalization techniques offer a leg up in this arena. Any company that can successfully deliver tailored, positive experiences to its clients on a grand scale immediately stands out.
Here are a few personalization strategies and tips: