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The CXApp Insider's Scoop

Metrics or Bust: The CX Insights You’ll Need Most to Succeed

Any organization or business that intends to deliver a successful and satisfying customer experience program will need some quantitative way(s) to .

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August 7, 2018

Community Spotlight: A Mobile Ecosystem for Partner Engagement

Communities are all about creating an ecosystem. The audience can differ, but the goal is the same, to be a source where members can go to engage,.

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August 2, 2018

Fuel for the Fire: The Top Five Mobile-Powered CX Touchpoints In Business Right Now

It doesn’t matter what market you serve, customers from all walks of life demand a responsive, seamless digital experience and they want it as soon as.

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July 31, 2018

Persona Spotlight: Event Attendee

WHAT: Event attendees come to your event primarily for two reasons: to learn something and to connect or network with peers. Organizations have events.

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July 26, 2018

Embracing User-Generated Content for Enhanced Customer Experience

What is the single, most reliable attribute you can integrate into your customer experience programs, website, app, service or social platform, that.

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July 24, 2018

Hashtags, Emojis, GIFs..Oh My!

Emojis, hashtags, 'GIFs'..you may hate them or love them, but one thing's for sure, they are here to stay. CMO by Adobe tells us that 92% of the.

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July 19, 2018

Five Mobile App Features That Help Event Apps Stand Above the Competition

There are two major reasons why people come to an event. The first is to learn something or grow their experience and knowledge. The second is to.

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July 17, 2018

EBC Spotlight: Where Customers Are a Passion and a Priority

When customers are your passion and priority, you craft all of the sensory experiences to impress and delight them. What you see, how you're treated,.

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July 12, 2018

Mobile Notifications: The Driver for Modern Communications

Communication, as a whole, is an incredibly powerful and necessary process for any business operation. It drives relationships internally and.

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July 10, 2018

Firework Ideas To Ignite Your EBC

First impressions are everything. When a prospective customer comes to your Executive Briefing Center for their firsthand look at your products,.

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July 5, 2018

The Top 5 Reasons Mobile Apps Power the Re-Emergence of Online Communities

Online, mobile-friendly communities are thriving rapidly in today’s digitized landscape.

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July 3, 2018

Event Spotlight: Hola de nuevo, Mexico City

The Citibanamex Center in Mexico City held the CXApp’s latest adventure: an event that brought together 7,479 industry leaders, analysts, partners,.

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June 28, 2018

The Unprecedented Power of Embedded Events and How You Can Harness It

Primarily, public events tend to be standalone in that they are meant to be one big push. Most participants focus on a single session or experience,.

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June 26, 2018

Community Spotlight: Sales Teams Get Connected with the CXApp

A good sales enablement strategy should address the the who, what, when, where, and why of sales. New trends continue to enter and dominate the sales.

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June 21, 2018

Building Leverage: Tapping C-Suite Executives as Subject Matter Experts

Perhaps one of the most significant B2B marketing challenges any team or brand faces is the act of integrating C-Suite executives and upper management.

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June 19, 2018

Expand Your Audience in a Mobile-Minute

More and more, audiences find their news or content consumption needs on social networks. This can be attributed to the massive networks of like-minded.

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June 14, 2018

Hyperlocation In the Enterprise: Syncing the Place of Your Data

In the EBC or during public events it’s important to know where your customers are, both physically and digitally. Physically, it’s about knowing their.

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June 13, 2018

Community Spotlight: The CXApp Is The Place to Express Yourself

Forbes calls 2018 “the year of the Employee Experience,” and for good reason. With the transition to all things mobile, the competition for motivated,.

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June 7, 2018

2018 and Beyond: Trends for an Optimal CX Strategy

Wow. We’re sure you realize it, but we’re already halfway through the year. It seems like only yesterday we were looking ahead at 2018, trying to.

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June 5, 2018

Persona Spotlight: Event Director

What: Directors and event teams are responsible for building a living, breathing brand experience for customers, partners, employees and other.

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May 31, 2018

Compliance: CXApp & GDPR

Designed to safeguard an individual’s data, the new GDPR (General Data Protection Regulation) policy has certainly made headlines... and hit your inboxes..

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May 29, 2018

Embracing Peer to Peer Messaging

To most, AOL Instant Messenger, is a fleeting memory, a thing of the past. However, it's important to note the lasting impact that the technology has.

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May 24, 2018

Optimizing Your Outreach: Exploring New Content Types

It doesn’t matter what you provide for your customers, the supply must remain consistent or you won’t see repeat business, engagement, and support..

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May 22, 2018

Feature Spotlight: SMS Invites

What: SMS invites are a quick, efficient, and simple way to get your customers, event attendees, users into your mobile experience. You can simply send.

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May 17, 2018

The Five Elusive W’s of the Customer Journey

Ah, the five W’s of customer communication and the general customer journey. Principles as old as time.

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May 16, 2018

Easy On-boarding with the CXApp

As technology has become more advanced, with numerous new devices and platforms to choose from each year, so has our accessibility. As consumers, we.

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May 10, 2018

The Value of Incorporating User Interactivity: Polls and More

Engagement is the core focus of any customer-centric business initiative. That’s true whether your focus is on mobile and modern platforms or.

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May 8, 2018

Aruba: Our Journey with the CXApp

 

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May 3, 2018

Your Guide to Sales Enablement: Following the Lead

Your customers are still on site, but preparing to leave for the day. It’s been a long itinerary of meetings, presentations, and info dumps. You know.

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May 1, 2018

Cross-Functional is the New Sales Channel

The bottom line for any organization is ‘closing sales’. Traditionally sales teams and marketing groups tend to own the ‘sales’ process. However, now.

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April 26, 2018