The Growing Popularity of Audio Content
Audio content was initially popular in the early 2000s, when it had its heyday and then evaporated. Now, audiobooks and podcasts are making a remarkable resurgence.
This trend is fueled by modern professionals who value continuous learning as a way to remain competitive in their respective industries. Many businesses have already invested in creating their own branded audio content. Let’s delve into what makes this communications medium a great addition to your content marketing strategy: