October 12, 2018

Listen Closely

The Growing Popularity of Audio Content


Audio content was initially popular in the early 2000s, when it had its heyday and then evaporated. Now, audiobooks and podcasts are making a remarkable resurgence.

In fact, almost 1 in 5 Americans listen to audiobooks regularly, while 40 percent listen to podcasts. 15 percent of Americans listen to podcasts at least once a week.


This trend is fueled by modern professionals who value continuous learning as a way to remain competitive in their respective industries. Many businesses have already invested in creating their own branded audio content. Let’s delve into what makes this communications medium a great addition to your content marketing strategy: