Win With This Messaging Checklist
Mobile notifications are now an important part of the marketer’s toolkit. If you’ve already had to craft a few, you know it’s not as easy as it seems. There’s a lot of pressure to make these direct shout-outs to customers … well, just right.
A good messaging strategy for any organization is to carefully balance content with delivery and timeliness.
You may have heard that push notifications have an opening rate of 90%, so they can be incredibly useful in terms of customer engagement and retention. In fact, users who opt in to push notifications are retained at nearly 2x the rate of those who aren’t.
So, how can you ensure that your mobile notifications are top notch? We’re glad you asked.
Tips For Crafting In-App, On-Brand Notifications
The most important thing you'll want to do, is keep you customer at the forefront of every messaging decision. Easy, right!?