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Event Spotlight: The CXApp Goes Down Under

By The CX App

Have CXApp will travel!

 

Stellar attendee experiences for events knows no boundaries. Major companies have major event calendars every year where they host different types of events and even sometimes the same type of event for different regions. That's part of the global enterprise landscape that many organizations try to serve. 

 

So often times, our partnerships and customers need us to help them deliver not only a mobile-first event experience across their event portfolio but also a consistent one. 

 

This time it took us to Sydney Australia, to service the patrons of the APAC region. 

 

One of the most impressive usage trends we saw at this event was average session duration, totaling nearly 8 minutes. And the average number of sessions per user was 19, illustrating the importance of accessibility, communications, and relevance that event apps ned to provide to attendees.

 

We also saw great poll responses as they were aligned with keynote sessions, to illicit in-the-moment feedback from the audience. We believe this is a great way to gauge sentiment in real-time and to help steer conversations! 

 

But it's not all fun and games... or is it?! Event organizers incorporated a fun in-app game to help increase adoption and engagement at peak moments the use of QR codes and easy scanning at different interaction touchpoints around the show floor. 

 

Scanning now for a good time in the land of the 'oz'!

 

CXApp APAC

 

Tags: Case Study, Events

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