Event Spotlight: Leaving Las Vegas, and All the Better for It

By The CX App
Event Spotlight Icon-2

An Industry Conference Powered By Mobile, Location-Aware Tech


Flashing lights. Yellow taxi cabs. People. Lots and lots of people, on their phones. But it's ok, they're using the CXApp!

In February, our team travelled to Las Vegas to support an annual convention where nearly 3,500 professionals from the networking industry gathered together for four days at the Mandalay Bay to learn, collaborate, and of course, have fun!


The jam-packed event covered nearly 150 different sessions and attracted an impressive 170 speakers for the main agenda. This event was certainly special, as the audience leveraged the CXApp for an immersive event experience and achieved an average app session of 6 minutes and 44 seconds - 5x the industry standard! In addition to time usage, frequency and recency were also impressive, illustrating the "gotta have it" necessity that an event app brings to the overall experience. 


The Mandalay Bay Convention center sprawls across 1,000,000-square-feet across 5 floors, so to help attendees navigate from session to session for a timely and stress-free experience, we installed 500 beacons across the facility to help with real-time wayfinding via live blue dot mapping technology. What we found was an almost compulsive behavior (in a good way): attendees were constantly checking the map to look for their next session or room, then navigating straight to it directly in the app. Taking it one step further, attendees who wanted to a more connected experience could opt-in to share their location for quick and easy 1:1 meetings with other attendees.

Now that's immersive!


We always love visiting Las Vegas: the sights, the sounds, the food... we always have a great time. And luck be a lady, this time was no exception with a casual conversation in the lounge, networking with suppliers in the Innovation Zone, and even the appreciation party to end all appreciation parties.


Bartender...another round. Any, why yes, I would love a chocolate dipped Oreo! 


Event Industry Conference Mobile App


Tags: Case Study, Events, Features, Mobility, Location Services

Subscribe Today!

Your finger on the pulse of digital transformation and experience

CX Insights