October 4, 2018

Customer Engagement Powered by Social Media

Strengthen Your CX Program With Online Communities

Most organizations today are present on some type of social media platform. This is considered the norm; something your business must partake in, because competitors do.

Yet you shouldn't get too comfortable relegating social media tasks to the “ minor stuff to do while the caffeine kicks in” category. This attitude overlooks the way social plays into your overall customer experience strategy. Let’s take a fresh look at the impact of social tools from a customer engagement perspective:

 

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