You and your team have worked hard to create an amazing app. Now, you just have to unleash it on an unsuspecting world and watch as it becomes a resounding success.
Just kidding. Back to reality now.
No matter how useful, user-friendly and artfully-designed your app is, you can’t simply trust that the right people will find it. More importantly, you can’t sit back and hope your audience will return once they’ve signed in. The process of nurturing engagement has to be planned for from the start.
Consider that users download on average about 8.8 apps per month. You don’t want your investment to be just another icon languishing on phone screens. We've compiled these helpful tips on internal communication, setting up a launch party, streamlining the on-boarding process and action items post-launch.