Aruba: Our Journey with the CXApp

By The CX App


The CXApp served as the mobile app platform for Aruba's latest event, the Atmosphere 2018 convention, held at the Mandalay Bay in Las Vegas. Here, over 3,100 peers in technology gathered for four days to learn, collaborate, and influence the direction of Aruba products. Each attendee’s event journey started at point A: the airport. With a Google Map integration, we navigated them straight to their hotel, through the casino, up the escalators, across the convention center, and back again. Through the LIVE activity stream, they were able to capture each moment, across 195 sessions, before, during, and after the event.

With the help of Meridian BluDot technology, in a matter of days, we were able to bring Aruba's location services to life in the CXApp. This allowed us to engage with attendees throughout the event, with personalized physical and digital touchpoints. 


See how our esteemed partner utilizes the CXApp Platform for a truly memorable customer experience:


Tags: Communities, Events, Features, Integrated Tech, Mobility, Video

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