More and more, the customer journey is happening on mobile devices. Consumers always have instant access to a web of product search and marketplace offerings in their pocket. It's important to focus your digital initiatives on creating customer journey and buying cycles with a mobile-first mindset.
With an enterprise-level mobile app, you're increasing exposure to existing and potential customers before, during, and after their purchase decision. Here are a few mobile app benefits you can make at each stage of the cycle.