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The CXApp Insider's Scoop

Cross-Functional is the New Sales Channel

The bottom line for any organization is ‘closing sales’. Traditionally sales teams and marketing groups tend to own the ‘sales’ process. However, now.

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April 26, 2018

From Rolodex to Robots: Why Automation Matters In the Modern EBC

We’ve explored many times—and at great length—how the digital transformation of the modern world is slowly but surely transforming the enterprise.

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April 24, 2018

Event Spotlight: Santa Clara, Here We Come!

From San Jose (with Adobe, eBay, and the Tech Museum of Innovation),  across to Cupertino (with the new Apple campus launching this year), up to.

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April 19, 2018

Evolving the EBC: How AI and Machine Learning Can Make a Difference

One of the growing trends in the modern business world is the widespread use of AI (artificial intelligence) and ML (machine learning) to improve.

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April 17, 2018

Persona Spotlight: Sales Director

What: Sales Directors and sales teams are involved in the start of every customer relationship. They are integral in sourcing, creating, and sustaining.

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April 12, 2018

The Modern EBC: A Vast “Sea” of Opportunities

At this year’s ABPM (Association of Briefing Program Managers) Spring Conference, the running theme is all about growth and broadening your horizons in.

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April 10, 2018

Event Spotlight: Vegas, Take 2

Some may say “what happens in Vegas, stays in Vegas,” but, sometimes, rules are meant to be broken. This is one of those times.

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April 5, 2018

Ideas for Launching a Mobile Experiential Engagement Campaign - Chapter III: Wayfinding

Starting a grassroots experiential engagement campaign can be a daunting task. But when you’ve got a mobile driver, steering the way through becomes a.

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April 3, 2018